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Marketing Management 2 IPU BBA notes and paper free download - Dipesh S - 04-10-2017
QUESTION PAPERS:-
SYLLABUS:-
Unit- I
Marketing Planning, Marketing Oriented Strategic Planning.
Unit- II
Consumer behaivour: Factors influencing buying behaviour, buying decision process, Industrial buying behaviour.
Unit- III
Sales Management, Types of sales organization, Sales process. Salesmanship, Sales Policy, Recruitment and Managing Sales force.
Unit-IV
Sales quotas, Sales territories, Sales incentives and negotiation