QUESTION PAPERS:-

• 2012
  
• 2014
  
• 2015
  
• 2016
  
• 2017
  

SYLLABUS:-

Unit- I  
Marketing Planning, Marketing Oriented Strategic Planning.  

Unit- II        
Consumer behaivour: Factors influencing buying behaviour, buying decision process, Industrial buying behaviour.  

Unit- III          
Sales Management, Types of sales organization, Sales process. Salesmanship, Sales Policy, Recruitment and Managing Sales force.  

Unit-IV        
Sales quotas, Sales territories, Sales incentives and negotiation