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Personality Development & Communication Skills1 IPU BBAnotes and paper free download - Dipesh S - 04-09-2017
QUESTION PAPERS:-
SYLLABUS
Unit-I
Practical grammar basic fundamental of grammar and usage, how to improve command over spoken and written English with stress o Noun, Verb Tense and Adjective.
Sentence errors, Punctuation, Vocabulary building to encourage the individual to communicate effectively and diplomatically, common errors in business writing.
Unit-II
Introduction to Business Communication: Basic forms of communication, Process of communication, Principles of effective Business Communication, 7 Cs.
Media of Communication: Types of communication: Barriers of communication (Practical exercise in communication)
Unit-III
Business letter writing: Need, Functions and Kinds. The layout of letter writing. Types of letter writing: Persuasive letters, Request letters, Sales letters, Complaints and Adjustments.
Departmental Communication: Meaning, Need and types: Interview letters, Promotion Letters, resignation letters, newsletters, Circulars, Agenda, Notice, Office memorandums, Office orders, Press release.
Unit-IV
Aids to correct Business writing, Practical Grammar (basic Fundamentals), Sentence errors-Punctuation, Vocabulary building.
Business Etiquettes Business manners. Body language gestures, Etiquette of the written word, Etiquette of the telephone, Handling business meetings.