04-10-2017, 07:31 AM
QUESTION PAPERS:-
SYLLABUS:-
Unit- I
Marketing Planning, Marketing Oriented Strategic Planning.
Unit- II
Consumer behaivour: Factors influencing buying behaviour, buying decision process, Industrial buying behaviour.
Unit- III
Sales Management, Types of sales organization, Sales process. Salesmanship, Sales Policy, Recruitment and Managing Sales force.
Unit-IV
Sales quotas, Sales territories, Sales incentives and negotiation
SYLLABUS:-
Unit- I
Marketing Planning, Marketing Oriented Strategic Planning.
Unit- II
Consumer behaivour: Factors influencing buying behaviour, buying decision process, Industrial buying behaviour.
Unit- III
Sales Management, Types of sales organization, Sales process. Salesmanship, Sales Policy, Recruitment and Managing Sales force.
Unit-IV
Sales quotas, Sales territories, Sales incentives and negotiation