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Marketing Management 2 IPU BBA notes and paper free download
Dipesh S
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04-10-2017, 07:31 AM (This post was last modified: 07-01-2018, 11:43 AM by Dipesh S.)
QUESTION PAPERS:-

SYLLABUS:-

Unit- I  
Marketing Planning, Marketing Oriented Strategic Planning.  

Unit- II        
Consumer behaivour: Factors influencing buying behaviour, buying decision process, Industrial buying behaviour.  

Unit- III          
Sales Management, Types of sales organization, Sales process. Salesmanship, Sales Policy, Recruitment and Managing Sales force.  

Unit-IV        
Sales quotas, Sales territories, Sales incentives and negotiation

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