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Marketing Management IPU BBA notes and paper free download - Dipesh S - 04-10-2017
QUESTION PAPERS:-
SYLLABUS:-
Unit I
Introduction to Marketing: Nature, scope and importance of marketing, basic concepts, marketing environment, Market segmentation, targeting and positioning.
Unit II
Product: Product strategy, product innovation and diffusion, Product development, Product life cycle and product mix.
Pricing Decisions: Designing pricing strategies and programmes, pricing techniques.
Unit III
Place: Types of channels, meaning & importance, channels strategies, designing and managing value network and marketing channel, managing retailing, Physical distribution, marketing logistics and supply chain management.
Unit IV
Promotion: Advertising- meaning and importance, types, media decisions, promotion mix, Personal Selling- Nature, importance and process, Direct Marketing Sales Promotion (push versus pull study).