studentsuvidha

QUESTION PAPERS:-

• 2007 TO 2011
  

SYLLABUS:-

Unit-I [Management : Functions & Principles]
1.  Management – Definition, Nature, Principles and Need for Management
2.  Management Functions
3.  Responsibility, Authority and Accountability of Management
4.  Planning – Definition, process and importance, organising, directing and controlling
5.  Human Resource Planning  

Unit-II [Behaviour and Leadership]
1. Foundations of behaviour – Attitudes, Personality and Learning  
2. Leadership – Importance and major types  
3. Motivation and Conflict management  

Unit-III [Media Organizations : Structure and functions]
1. Media Organisations : Meaning, Nature, process and importance
2. Ownership patterns of media organizations  
3. Organisational structure of media organizations : Print/Electronic and their functions  
4. Cross media ownership, conglomerates  

Unit-IV [Economics of Media Organisations]
1. Economics of newspapers  
2. Electronic and Print media organization – cost and revenue relationship  
3. FDI in media
4. Establishing a media organization – steps involved  
5. Importance of entrepreneurship and fund-raising