studentsuvidha

QUESTION PAPERS:-

• 2013
  

SYLLABUS:-

Unit-I  [Public Relations]
1.  Definition of Public Relations - Its need, nature and scope
2.  Types of Publics, Functions of PR
3.  How PR is different from advertising, publicity and propaganda
4. Corporate Communication, Difference between Corporate communication & PR
5.  Ethics of PR - IPRA code - professionalism, PRSI

Unit-II [Tools & Techniques]
1. Tools and techniques of Corporate Communication
2. News release - seven point formula  
3. Media relations - press conference and press tours  
4. Internal and External PR media - corporate film, house journal, annual report,  speech writing, minutes and official memo, institutional advertising      

Unit – III [Role of PR]    
1. Role of PR in developing countries
2. Role of PR in Educational and Research Institutions
3. Role of PR in Rural Sector
4. Role of PR in Defence
5. Role of PR in Political and Election Campaigns
6. PR for Individuals
 
Unit-IV [PR Campaign]
1. Finding a problem
2. PR campaign - programme planning, evaluation  
3. Research in PR