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SYLLABUS:-

Section-A
Meaning of management, Definitions of Management, Characteristics of management,
Management Vs. Administration. Management-Art, Science and Profession. Importance of
Management. Development of Management thoughts.
Principles of Management. The Management Functions, Inter-relationship of Managerial
functions.
Nature and Significance of staffing, Personnel management, Functions of personnel
management, Manpower planning, Process of manpower planning, Recruitment,
Selection; Promotion - Seniority Vs. Merit. Training - objectives and types of training.

Section-B
Production Management : Definition, Objectives, Functions and Scope, Production Planning
and Control; its significance, stages in production planning and control. Brief introduction to
the concepts of material management, inventory control; its importance and various methods.

Section-C
Marketing Management - Definition of marketing, Marketing concept, objectives &
Functions of marketing.
Marketing Research - Meaning; Definition; objectives; Importance; Limitations; Process.
Advertising - meaning of advertising, objectives, functions, criticism.

Section-D
Introduction of Financial Management, Objectives of Financial Management, Functions and
Importance of Financial Management. Brief Introduction to the concept of capital structure
and various sources of finance.