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Media Research IPU BJMC notes and paper free download - Dipesh S - 04-09-2017
QUESTION PAPERS:-
SYLLABUS:-
Unit-I [Research and its Designs]
1. Meaning, objectives and types of research
2. Research Approaches – quantitative and qualitative
3. Research Process – the steps involved
4. Research Design – Meaning and different types
5. Sampling – Selecting a sample, types of sampling – Probability and Non- Probability
6. Hypothesis /Research Questions
Unit-II [Data Collection]
1. Primary and Secondary data
2. Observation method
3. Interview method
4. Collection of data through questionnaire
5. Collection of data through schedule
6. Content Analysis
7. Case Study Method
Unit-III [Survey]
1. Survey – Meaning, Characteristics and types
2. Public opinion surveys, TRPs
3. Readership survey, IRS, NRS,
4. Election related survey – opinion poll and exit poll
Unit-IV [Data Analysis and Report Writing]
1. Writing a proposal, synopsis, abstract for a project.
2. Processing of data – editing, coding, classification, tabulation
3. Measures of central tendency – Mean, median and mode
4. Analysis and interpretation of data
5. Report writing – parts of a report, steps involved.
6. Measuring impact, evaluation, monitoring and feedback