+- studentsuvidha (https://studentsuvidha.com/forum)
+-- Forum: Student Stuffs (https://studentsuvidha.com/forum/Forum-Student-Stuffs)
+--- Forum: Indraprastha University IPU notes and papers (https://studentsuvidha.com/forum/Forum-Indraprastha-University-IPU-notes-and-papers)
+---- Forum: IPU BJMC papers and Notes -free downloads (https://studentsuvidha.com/forum/Forum-IPU-BJMC-papers-and-Notes-free-downloads)
+----- Forum: 4th semester IPU BJMC papers and Notes -free downloads (https://studentsuvidha.com/forum/Forum-4th-semester-IPU-BJMC-papers-and-Notes-free-downloads)
+----- Thread: Public Relations IPU BJMC notes and paper free download (/Thread-Public-Relations-IPU-BJMC-notes-and-paper-free-download)
Public Relations IPU BJMC notes and paper free download - Dipesh S - 04-09-2017
QUESTION PAPERS:-
SYLLABUS:-
Unit-I [Public Relations]
1. Definition of Public Relations - Its need, nature and scope
2. Types of Publics, Functions of PR
3. How PR is different from advertising, publicity and propaganda
4. Corporate Communication, Difference between Corporate communication & PR
5. Ethics of PR - IPRA code - professionalism, PRSI
Unit-II [Tools & Techniques]
1. Tools and techniques of Corporate Communication
2. News release - seven point formula
3. Media relations - press conference and press tours
4. Internal and External PR media - corporate film, house journal, annual report, speech writing, minutes and official memo, institutional advertising
Unit – III [Role of PR]
1. Role of PR in developing countries
2. Role of PR in Educational and Research Institutions
3. Role of PR in Rural Sector
4. Role of PR in Defence
5. Role of PR in Political and Election Campaigns
6. PR for Individuals
Unit-IV [PR Campaign]
1. Finding a problem
2. PR campaign - programme planning, evaluation
3. Research in PR