QUESTION PAPERS:-
SYLLABUS:-
Unit-I [Management : Functions & Principles]
1. Management – Definition, Nature, Principles and Need for Management
2. Management Functions
3. Responsibility, Authority and Accountability of Management
4. Planning – Definition, process and importance, organising, directing and controlling
5. Human Resource Planning
Unit-II [Behaviour and Leadership]
1. Foundations of behaviour – Attitudes, Personality and Learning
2. Leadership – Importance and major types
3. Motivation and Conflict management
Unit-III [Media Organizations : Structure and functions]
1. Media Organisations : Meaning, Nature, process and importance
2. Ownership patterns of media organizations
3. Organisational structure of media organizations : Print/Electronic and their functions
4. Cross media ownership, conglomerates
Unit-IV [Economics of Media Organisations]
1. Economics of newspapers
2. Electronic and Print media organization – cost and revenue relationship
3. FDI in media
4. Establishing a media organization – steps involved
5. Importance of entrepreneurship and fund-raising
SYLLABUS:-
Unit-I [Management : Functions & Principles]
1. Management – Definition, Nature, Principles and Need for Management
2. Management Functions
3. Responsibility, Authority and Accountability of Management
4. Planning – Definition, process and importance, organising, directing and controlling
5. Human Resource Planning
Unit-II [Behaviour and Leadership]
1. Foundations of behaviour – Attitudes, Personality and Learning
2. Leadership – Importance and major types
3. Motivation and Conflict management
Unit-III [Media Organizations : Structure and functions]
1. Media Organisations : Meaning, Nature, process and importance
2. Ownership patterns of media organizations
3. Organisational structure of media organizations : Print/Electronic and their functions
4. Cross media ownership, conglomerates
Unit-IV [Economics of Media Organisations]
1. Economics of newspapers
2. Electronic and Print media organization – cost and revenue relationship
3. FDI in media
4. Establishing a media organization – steps involved
5. Importance of entrepreneurship and fund-raising
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